Public Profile
The Center for Tokenized Affect Research is an industry-funded analyst group based in Palo Alto, California, that produces market research, white papers, and quarterly reports on the commercial tokenization of human emotional expression. Founded in 2024 by a consortium of crypto-native consumer companies including Sentigram, the center describes its mission as “rigorously sizing the addressable market for sentiment-bearing digital assets across the consumer life cycle.”
The center publishes the Tokenized Sentiment Index, a monthly report that tracks the dollar volume of digital tokens issued in connection with life events, ambient social occasions, and what the center calls “spontaneous affective moments.” Its 2026 First-Quarter Index reported industry-wide token issuance of $1.4 billion, a 312 percent increase year over year. The methodology has been variously praised, contested, and described in one Bloomberg analysis as “remarkable for the confidence with which it asserts dollar values for things that have, until very recently, not had dollar values.”
The center maintains a research staff of fourteen, drawn primarily from finance, behavioral economics, and consumer marketing. Its lead analyst on sentiment products, Vivian Halper-Cole, is widely cited in business coverage of the sector. The center hosts an annual conference, the SF Tokenized Sentiment Summit, at which member companies typically announce new product slates.
The center’s funding model — it is supported in significant part by the companies whose markets it sizes — has occasionally drawn questions from independent observers. The center has responded that its research methodology is “directionally consistent with what an independent body would find, were one to exist.”
Articles
- Newly Launched 'Sorry for Your Loss' Coin Completes Crypto Greeting Card Industry's Push Into Full Life-Event Tokenization — Industry executives say the bereavement token closes a gap that had cost the sector an estimated $340 million in unrealized gift volume.